First Viewer Day After Staging Purchases Property
This past June, Halifax home stager Joanne Abrahams of Rave Re:view Home Staging & Redesign and real estate agent Janna Meredith of RE/MAX nova joined forces to market and sell a home located in a residential area 15 minutes from the downtown core.
The 22 year old occupied house was in competition with much newer properties in a nearby neighbourhood. The oak cabinetry in the bathrooms and kitchen showed their age. A swimming pool, while a sought after feature in cities with warmer and longer summers, is not on most Haligonian home buyers’ must have list. The pool and decking took up the complete backyard space-another negative feature for buyers who are seeking lush lawns and greenery.
While staging is not just about decluttering because many homes in fact do not have enough furnishings and accessories to beckon buyers, this property was overflowing with furniture and nic nacs.
The staging was a two step process. A consult was carried out in which the home owners were provided with a list of recommendations some of which included painting the kitchen and 4 bathrooms’ oak cabinetry, removing quite a bit of furniture from the house, prepacking most of the nic nacs, reconfiguring room layouts, removing a computer/office area from the small family room and painting a burgundy accent wall so that the narrow family room would feel bigger and brighter.
The home owners complied with most of the recommendations. They rented a storage unit to house the furniture that was not needed and had the kitchen and powder room cabinets painted, neutralized the burgandy wall in the family room and prepacked all of the nic nacs that were not going to be used in the showcasing.
A testimonial from the home owner says it all……..
We just wanted to write and tell you how pleased we were with the staging you did for our home before we listed it for sale. We listed last Monday and by 5:00 p.m. that day we had a showing and an offer by 7:00 p.m. We basically sold it in a day, but officially it was 4 days before all conditions were removed. I know your assistance in showcasing the features of our home was instrumental in facilitating such a quick sale. You were a pleasure to work with and I look forward to having you help stage our new home. We would be more than pleased to provide a reference for you at any time. ANNE FOWLER, Halifx, NS Homeowner
“Clients are important members of the staging team. Anne and her husband Ivan had a lot to accomplish in a week. Their hard work contributed enormously to the success of the staging and the subsequent quick sale.” adds Joanne Abrahams, RESA Member, owner of Rave Re:Views Home Staging “I want to thank Janna on behalf of RESA and our industry , not just because she treats me as a trusted member of her team and acknowledges my expertise but because she is a realtor® who sees the value of hiring a professional home stager whenever she lists a client’s property.”
About RESA Member and Home Stager Joanne Abrahams
Rave Re:views Home Staging is a three years old home staging business in Halifax, NS, owened and operated by Joanne Abrahams a Finalist for 2012 RESA Awards, nominated as a Staging Professional Canada. Along with being published in industry magazines and blogs, hosting lectures at libraries and women’s retreats, Joanne has appeaed on CTV Atlantic Live. www.ravereviewhomestaging.com